Coles’ trusted wholesalers of beauty products

The team at Universal Brands has been working with Coles in Australia for almost a decade as their go-to wholesalers of beauty products. With an extensive range of beauty products and a super flexible team, we consistently provide top-quality products and personalised service.

With experience in the retail buying space, our team understands the unique demands of the supermarket industry. Travelling the world to source new and upcoming products, we have an excellent insight into on-trend, high-selling beauty products – allowing us to constantly deliver high-value products that meet quality and budget requirements.

Over the years we have built a strong working relationship with various teams across Coles, from product merchandising to product technologies and management. This close relationship means we are successful in meeting all of Coles’ requirements, including quality and ethical auditing and internal policies.

Being on the ground in China means Coles and Universal Brands enjoy a factory-direct commercial relationship, while Coles receives the extra benefits of working with our multi-national team. From product design and formulation through to development and packaging, we pride ourselves on outstanding attention to detail.

As well as working on everyday beauty product ranges across bath gifts and cosmetics, we can also offer attractive, cost-effective licensed products, specially designed to appeal to Coles’ target markets across a range of demographics and product price points.